"Occupy Wall Street is also successful because of the marketing savvy of today's media generation. "Occupy" is in every way a 'cloud coalition'; that is, a loosely affiliated group aligned enough in values to inspire action irrespective of central leadership - and even perhaps opposed to it. I am a marketing and communications consultant and collegiate instructor. I recognized the power in this possibility back in 2008 when I coined the term ‘cloud coalition’ and put the concept to personal and international use. I outline its positive potential in my just-launched book "You And What Army? How to Neutralize Conflict and Negotiate Justice for the totally Outgunned, Inwardly Timid, Burnt Out or Socially Defunct"
"As in noted in a recent interview with Trending Sideways, and outlined in an article for the Negotiator Magazine, The Occupy Wall Street movement heralds the new model of social change in America. Whether it’s Occupy Wall Street, Madison or Main… because it robustly capitalizes on social media, those of us familiar with branding and communication strategies could learn much from its applicability across all channels to build affinity for brand... and cause." Commenter: Lisa Bracken - Corporate Management
Complete story here.
Via: Advertising Age